Tula
Tula is a preventive health platform built around a simple idea: sustainable weight loss begins with understanding your body. Instead of prescribing another rigid diet or fitness routine, Tula helps people make sense of how food, movement, sleep and everyday habits influence their health. It turns personal health data into simple, actionable guidance—helping people make small changes that feel realistic enough to sustain.
Client Name
Gamp Studio
Scope of work
Brand Identity · Art Direction · Website Design
Duration
2 months
Challange
These days there are so many weight loss products in market that to understand the market it took me good amount of time what works and what doesn't and as this was a dubai based work we had to see the target audience from that, which was mostly higher upperclass.
Moving weight management away from restriction and one-size-fits-all advice towards a more personal, informed and sustainable experience.
Process
Research → Brand Strategy → Visual Exploration → Identity → Digital Experience
The project began by understanding the space Tula was entering—from conventional weight-loss platforms and fitness apps to emerging preventive-health products. The research focused on how these products communicate trust, progress and personalisation, and where their visual language often falls into predictable patterns.
